Insights
How did Hearty Mart begin? Nadeem Jafri shares the story of the first Hearty Mart store in Juhapura, Ahmedabad — at a time when the area had
only small kirana shops and no big retail chains.
The idea didn't come from travelling abroad. It came from his time working in Mumbai in 2002, at the Phoenix Mills Compound.
Watch the full episode: https://www.youtube.com/watch?v=2NSY6M1jHI4
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